Identity Eyeshadow Palette

Rated 4.9 out of 5
Based on 209 reviews
$42

Loved by makeup lovers & pro artists, the Identity Palette contains 12 buttery mattes and shimmers that are easy-to-use and versatile enough to create any looks, day or night.

    Why we love it:

    Goddess: Mica, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Dimethicone, Zinc Stearate, Boron Nitride, Silica, Talc*, Lauroyl Lysine, Methicone, Tin Oxide, Potassium Sorbate, Sorbic Acid, Sodium Dehydroacetate, Phenoxyethanol.

    Seductive: Mica, Zinc Stearate, Ethylhexyl Palmitate, Dimethicone, Caprylic/Capric Triglyceride, Lauroyl Lysine, Boron Nitride, Triethoxycaprylylsilane, Isopropyl Titanium Triisostearate, Talc*, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    Sassy, Goal Digger, Bombshell: Mica, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Talc*, Boron Nitride, Silica, Lauroyl Lysine, Triethoxycaprylylsilane, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    Audacious, Maverick, Charming, Chic, Fearless, Bossy, Humble: Mica, Talc*, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

    *Our talc is always ethically sourced & certified asbestos free!

    Pro tips:

    • Use a flat brush to pack on color, fluffy brush to blend out the harsh edges, and a pointed brush to smudge out lower lash line.
    • Use ‚ÄėHumble‚Äô to set your lids.
    • Use a damp brush for a more metallic finish.

    Shades:

    • Humble (nudish pink matte)
    • Sassy (pearl shimmer)
    • Goal Digger (true gold shimmer)
    • Seductive (rose gold shimmer)
    • Charming (caramel brown matte)
    • Maverick (taupe matte)
    • Bombshell (metallic pewter shimmer)
    • Goddess (true bronze shimmer)
    • Audacious (burnt brick matte)
    • Chic (plum matte)
    • Bossy (burgundy shimmer)
    • Fearless (dark chocolate matte)

    Pairs well with ūüĎĮ

    persona multi use makeup brush

    Multi-Use Makeup Brush

    Rated 4.8 out of 5
    Based on 31 reviews
    $10
    View product
    average rating 4.9 out of 5
    Based on 209 reviews
    • 5 Stars
      196 Reviews
    • 4 Stars
      9 Reviews
    • 3 Stars
      3 Reviews
    • 2 Stars
      1 Review
    • 1 Star
      0 Reviews
    98% of reviewers would recommend this product to a friend
    209 Reviews
    Reviewed by Deborah J., from United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Love this palette. This is

    Love this palette. This is my everyday go-to, and I hit pan on the first one so this is a reorder!

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    Reviewed by Eva P., from Slovenia
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Great

    Great

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    Reviewed by Tracy P., from United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Extremely beautiful shades and formula

    Extremely beautiful shades and formula for my 53-year-old green eyes. Very pleased. Will be buying the copper kit for brown-eyed daughter as a gift.

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    Reviewed by Maria S., from United States
    Verified Buyer
    I don't recommend this product
    Rated 2 out of 5
    Review posted

    I had been eyeing this

    I had been eyeing this palette for some time and really wanted to like it. The colors are beautiful, but the formula has a lot of fall out and is not long wearing. I have $2 eyeshadows that are better quality. I will not be purchasing more Persona products.

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    Reviewed by Denise P., from Canada
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Amazing quality. Looks beautiful on

    Amazing quality. Looks beautiful on mature or textured lids. Stays all day and the colors are beautiful for any eye colour but extra special on brown eyes!

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