30% off Sitewide

Best Sellers

Cali Glow Highlighters

Color Theory Eye Kits

Color Theory Eye Kits

Cyber Monday Site Wide 30% off

Eyeshadow

Fall Favorites

Highlighters

Holiday Bundles

Identity Eyeshadow Palettes

Items under $25

Items Under $40

Items under $50

Lip Singles

New Arrivals

Season One Lip Gloss

Season One Matte Liquid Lipsticks

VEGAN AND GLUTEN FREE