Identity Two EyeShadow Palette

Rated 4.8 out of 5
Based on 47 reviews
$42

Ready for a bolder Persona? The Identity Two Palette provides the same buttery, buildable formula as our original Identity Palette, with more stunning shimmers and epic color payoff. 

 Why We Love It

Ready for a bolder Persona? The Identity Two Palette provides the same buttery, buildable formula as our original Identity Palette, with more stunning shimmers and epic color payoff. This palette features twelve vivid shades, including five buttery mattes & seven rich shimmers that deliver an iridescent finish - no wet brush needed & never streaky. So glam it up. Smoke it out. Turn natural into supernatural. Whatever persona you want to create, the Identity Two is versatile enough for everyday looks, date-night drama, and everything in between.

  • Cruelty-free, Paraben-Free, Made in the USA.

Pro tips:

  • Use “Kind” to set your lids 
  • Use a flat brush to pack on color, whether matte or shimmer
  • Use a fluffy brush to blend out the harsh edges and a pointed brush to smudge out lower lash line

Shades:

  • Limitless: True Black (Matte) 
  • Confident: Rich Purple (Shimmer) 
  • Independent: Gunmetal Blue (Shimmer) 
  • Brave: Warm Medium Brown (Matte) 
  • Driven: Emerald (Shimmer) 
  • Loyal: Warm Soft Brown (Matte) 
  • Resilient: Bronze (Shimmer) 
  • Unique: Rich Gold (Shimmer) 
  • Kind: Pale Nude (Matte) 
  • Empowered: Deep Cranberry (Shimmer) 
  • Passionate: Light Maroon (Matte) 
  • Honest: Pearly Nude (Shimmer)
Mica, Talc*, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Dimethicone, Boron Nitride Lauroyl Lysine, Synthetic Fluorphlogopite Zinc Stearate, Silica, Methicone, Calcium Sodium Borosilicate, Triethoxycaprylylsilane, Phenoxyethanol, Potassium Sorbate, Tin Oxide. MAY CONTAIN +/-: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Red 40 Lake (CI 16035:1), Carmine (CI 75470), Ferric Ammonium Ferrocyanide (CI 77510), Yellow 5 Lake (CI 19140), Chromium Oxide Green (CI 77288)

*Our talc is always ethically sourced & certified asbestos free!
average rating 4.8 out of 5
Based on 47 reviews
  • 5 Stars
    41 Reviews
  • 4 Stars
    3 Reviews
  • 3 Stars
    3 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
94% of reviewers would recommend this product to a friend
Customer photos and videos
47 Reviews
Reviewed by Katarzyna I., from Canada
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Gorgeous. Exactly the sophisticated, rich

Gorgeous. Exactly the sophisticated, rich and playful quality palette I was looking for! Love it 💖

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Reviewed by Casey, from United States
Rated 3 out of 5
Review posted

Black undertone?

I'm honestly surprised at the amount of 5-star reviews of this palette. My main issue is that four of the shimmer shades (blue, green, purple, and bronze) have a dark, blackish undertone that comes through pretty strongly, almost so much that it's hard to see the actual color of the shimmer on top. It makes them difficult to blend out without just looking like a dark smudge. The lighter shimmers are better, but I also find that the shadows generally don't last as long as they should on the eye; they fade and/or crease throughout the day. I really wanted to love this, and I like several other Persona products, but I would have returned this one if I could have. There are much better palettes out there around this price point.

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Reviewed by Sonia R., from United States
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Beautiful palette!!

Beautiful palette!!

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Reviewed by Jesenia E., from United States
Verified Buyer
Rated 3 out of 5
Review posted

It’s cute

It’s cute

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Reviewed by Alicia, from France
Rated 3 out of 5
Review posted

Creases too much

I loved the colours. They blend so effortlessly and are so beautiful. I really wanted to love this palette (the blue just really calls to me), but it creases on me. It doesn't matter if I use eye primer or not. I usually use an eye primer with a cream shadow that works wonders and do not have eyeshadows creasing. But with this palette after an hour everything is creasing and after half a day everything is just a mess.

The same thing happens with the identity palette. :'(

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