What is persona clean?

To us, clean beauty means simplifying our formulations, avoiding use of potentially harmful ingredients, responsibly sourcing high-quality ingredients, never testing on animals, and being conscious of our planet’s wellbeing. We are committed to constantly learning, evolving, and growing to make our products both better for you and the earth. Persona clean means feeling good, doing good, and looking good!

Feel Good

Feel Good

We believe in creating clean, feel-good products using nourishing, skin-loving ingredients, without potentially harmful ingredients such as:
‎‏‏‎‏‏‎ ‎‏‏‎ ‎ ‎• Formaldehydes
‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎• Sulfates (SLS & SLES)
‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎• Parabens
‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎• Phthalates
‏‏‎ ‎‏‏‎ ‎‏‏‎ • Synthetic Fragrances
‏‏‎ ‎‏‏‎ ‎‏‏‎ • Mineral Oil
‏‏‎ ‎‏‏‎ ‎‏‏‎ • Polyethylene Glycol (PEGs)
‏‏‎ ‎‏‏‎ ‎‏‏‎ • Triclosan/Triclocarban
‏‏‎ ‎‏‏‎ ‎‏‏‎ • Ethanolamines (MEA, DEA, TEA)
‏‏‎ ‎‏‏‎ ‎‏‏‎ • Toluene
‏‏‎ ‎‏‏‎ ‎‏‏‎ • Aluminum, Lead, Coal Tar, or any derivatives

Find our full list of ingredient no-nos here.

Do Good

Do Good

Part of feeling good is doing good. We are a PETA certified cruelty-free company, using only responsibly sourced ingredients, and recyclable materials in all of our packaging. We strive to minimize our carbon footprint wherever possible, and bring awareness to implement new changes for a better environmental future.

Look Good

Look Good

Along with clean, nourishing formulations, we develop high-performing products with the perfect color payoff. We do not use:
‏‏‎ ‎‏‏‎ ‎‏‏‎• Carbon Black
‏‏‎ ‎‏‏‎ ‎‏‏‎• Coal Tar derived colorants
‏‏‎ ‎‏‏‎ ‎‏‏‎• Non-FDA approved colorants

Beneficial ingredients we love to use:

Vitamin E

Vitamin E

Soothes and softens skin

Shea Butter

Shea Butter

Nourishing emollient with vitamins A & E that softens & soothes

Avocado Oil

Avocado Oil

Rich in Vitamin E, which leaves skin feeling moisturized & soft

Cottonseed Oil

Cottonseed Oil

Anti-inflammatory oil packed with Vitamin E, fatty acids, & antioxidants

Aloe Vera Extract

Aloe Vera Extract

Anti-inflammatory emollient that soothes, hydrates, and repairs damaged skin

Jojoba Oil

Jojoba Oil

Anti-inflammatory oil that moisturizes and boosts your skin’s protective barrier

Vitamin E

Vitamin E

Soothes and softens skin

Shea Butter

Shea Butter

Nourishing emollient with vitamins A & E that softens & soothes

Avocado Oil

Avocado Oil

Rich in Vitamin E, which leaves skin feeling moisturized & soft

Cottonseed Oil

Cottonseed Oil

Anti-inflammatory oil packed with Vitamin E, fatty acids, & antioxidants

Aloe Vera Extract

Aloe Vera Extract

Anti-inflammatory emollient that soothes, hydrates, and repairs damaged skin

Jojoba Oil

Jojoba Oil

Anti-inflammatory oil that moisturizes and boosts your skin’s protective barrier