Let’s talk about the makeup brand that was made for you.

At Persona Cosmetics, we deeply believe in the power of makeup - the way it transforms who we are, how we feel, how we see ourselves. Whether you’re in the mood for glam or want to wear no makeup at all, we want you to feel like your best self.

Founded by makeup artist and beauty blogger Sona Gasparian and her aerospace engineer husband Kasra, Persona Cosmetics is makeup made personal. Inspired by Sona’s decade-long experience in makeup artistry and her online beauty community, Persona is designed to capture & empower every aspect of your many personas.

Because we’re an independent indie brand, we’re not bound to the demands of shareholders or mega-corporations. We’re in it for beauty. For the transformative power —both mental & physical— of makeup. For clean ingredients, the highest quality, cruelty-free, easy-to-use, purposeful products made to perform.

You are more than a lipstick shade. We are more than a makeup brand. Discover how our Persona can help enhance yours.