Identity Two Eyeshadow Palette

Rated 4.8 out of 5
Based on 73 reviews
$29.00 $42.00

Ready for a bold Persona? The Identity Two Palette provides the same buttery, buildable formula as our original Identity Palette, with more stunning shimmers and epic color payoff. 

 Why you'll Love It

Ready for a bolder Persona? The Identity Two Palette provides the same buttery, buildable formula as our original Identity Palette, with more stunning shimmers and epic color payoff. This palette features twelve vivid shades, including five buttery mattes & seven rich shimmers that deliver an iridescent finish - no wet brush needed & never streaky. So glam it up. Smoke it out. Turn natural into supernatural. Whatever persona you want to create, the Identity Two is versatile enough for everyday looks, date-night drama, and everything in between.

Cruelty-free, Paraben-Free, Made in the USA.

PRO TIPS:

• Use “Kind” to set your lids
• Use a flat brush to pack on color, whether matte or shimmer
• Use a fluffy brush to blend out the harsh edges, and a pointed brush to smudge out lower lash line

SHADES:

• Limitless: True Black (Matte)
• Confident: Rich Purple (Shimmer)
• Independent: Gunmetal Blue (Shimmer)
• Brave: Warm Medium Brown (Matte)
• Driven: Emerald (Shimmer)
• Loyal: Warm Soft Brown (Matte)
• Resilient: Bronze (Shimmer)
• Unique: Rich Gold (Shimmer)
• Kind: Pale Nude (Matte)
• Empowered: Deep Cranberry (Shimmer)
• Passionate: Light Maroon (Matte)
• Honest: Pearly Nude (Shimmer)

Mica, Talc*, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Dimethicone, Boron Nitride Lauroyl Lysine, Synthetic Fluorphlogopite Zinc Stearate, Silica, Methicone, Calcium Sodium Borosilicate, Triethoxycaprylylsilane, Phenoxyethanol, Potassium Sorbate, Tin Oxide. MAY CONTAIN +/-: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Red 40 Lake (CI 16035:1), Carmine (CI 75470), Ferric Ammonium Ferrocyanide (CI 77510), Yellow 5 Lake (CI 19140), Chromium Oxide Green (CI 77288)

*Our talc is ethically sourced & certified asbestos free!

average rating 4.8 out of 5
Based on 73 reviews
  • 5 Stars
    66 Reviews
  • 4 Stars
    3 Reviews
  • 3 Stars
    3 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    1 Review
95% of reviewers would recommend this product to a friend
Customer photos and videos
73 Reviews
Reviewed by Tammy L.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Beautiful Pallet!

Beautiful pallet with many choices. It stays all day and there’s not a lot of flaking. Love all the choices and combo possibilities!

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Reviewed by Jessica
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

I love identity palettes. The colors go on beautifully with little fallout. I wish they’d make more palettes.

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Reviewed by Jamie
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

I heard so much about the original Identity palette but I'm too fair /olive for that amount of pink tones. I took a gamble on the Identity 2 palette and its absolutely worth every cent! The shimmers are real shimmers not toppers and have rich jewel tones and zero fall-out! No kick up in tbe pans and these will blend themselves into a beautifully halo/smokey/simple look themselves! Oh now I want to try so much more!

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Reviewed by Elisonne
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

If I had to choose one palette…

… to buy again, to most likely hit pan, to take on vacation, to store in my survivalist bunker (limited storage), to keep in my car for just-in-case moments, it would be this palette. It’s a complete standalone that can create a surprising number of looks - muted, classic, warm, cool, bright and rosy, deep and smoky, artistic, editorial. It invites creativity. I play with this palette quite a bit. Gold layered over black created chartreuse. A perfect palette.

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Reviewed by Heidi
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Beautiful Palette

This palette has great pops of color to enhance your eyes; it’s a great sister palette to the first Identity palette. The color story and formula are still perfect!

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