





Identity Eyeshadow Palette
Loved by makeup lovers & pro artists, the Identity Palette contains 12 buttery mattes and shimmers that are easy-to-use and versatile enough to create any looks, day or night.
Why we love it:
Goddess: Mica, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Dimethicone, Zinc Stearate, Boron Nitride, Silica, Talc, Lauroyl Lysine, Methicone, Tin Oxide, Potassium Sorbate, Sorbic Acid, Sodium Dehydroacetate, Phenoxyethanol.
Seductive: Mica, Zinc Stearate, Ethylhexyl Palmitate, Dimethicone, Caprylic/Capric Triglyceride, Lauroyl Lysine, Boron Nitride, Triethoxycaprylylsilane, Isopropyl Titanium Triisostearate, Talc, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.
Sassy, Goal Digger, Bombshell: Mica, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Talc, Boron Nitride, Silica, Lauroyl Lysine, Triethoxycaprylylsilane, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.
Audacious, Maverick, Charming, Chic, Fearless, Bossy, Humble: Mica, Talc, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)
Pro tips:
- Use a flat brush to pack on color, fluffy brush to blend out the harsh edges, and a pointed brush to smudge out lower lash line.
- Use ‘Humble’ to set your lids.
- Use a damp brush for a more metallic finish.
Shades:
- Humble (nudish pink matte)
- Sassy (pearl shimmer)
- Goal Digger (true gold shimmer)
- Seductive (rose gold shimmer)
- Charming (caramel brown matte)
- Maverick (taupe matte)
- Bombshell (metallic pewter shimmer)
- Goddess (true bronze shimmer)
- Audacious (burnt brick matte)
- Chic (plum matte)
- Bossy (burgundy shimmer)
- Fearless (dark chocolate matte)